Advertisers bid on keywords in order to have their ads appear in the search engine results when somebody performs a search that is relevant to their business. It’s a brilliant system because the search query provides a strong indication of what the searcher is looking for, so advertisers can focus their marketing dollars on the audience that is mostly likely to buy from them, rather than broadcasting a message to a very general, unspecified audience (as in traditional TV, radio, or magazine advertising).

Sponsored Products display individual product listings to Amazon shoppers when searching or browsing for relevant keywords or products. Shoppers who click on the ads are taken to that product’s detail listing page. This can help improve visibility and drive sales.

Sponsored Brands also display to Amazon shoppers when searching for relevant keywords. These ads allow advertisers to upload a customized creative. This can include the brand’s logo, a unique headline, and up to 3 product ASINs. Shoppers who click on the ads are taken to a custom landing page or Store, which can help improve brand visibility and drive sales.

Sponsored Products and Sponsored Brands are cost-per-click ads, meaning you pay only when your ad is clicked. You choose how much you want to spend for a click, and you also choose your budget. You can update your daily budget at any time. RevenueBaby charges a monthly marekeing fee (which you must approve befoe we can begin) and 15% of the advertising spend for managing your marketing account.